Insights
Critical perspectives on the practice of marketing and communications based on our fieldwork, our own and respected third-party research, and critical analysis by the CCG team.
Across hundreds of projects, programs and initiatives, we’ve developed a unique perspective that informs and guides our thinking across a variety of business, technology, marketing, communications and stakeholder engagement topics.
The insights below highlight some of our team members thinking on today’s most important topics.
In many organizations, it is common to have a role within the organization that acts as the primary interface to the public and media. This position, often titled Spokesperson, is the official voice
The practice of marketing and communications has exploded in recent years. As the number of communications channels, types of content, and varieties of advertising units has exploded, so has the numbe
Look out, they are coming. The Internet….it ain’t nothing compared to the changes the IAV revolution.
