Insights
Critical perspectives on the practice of marketing and communications based on our fieldwork, our own and respected third-party research, and critical analysis by the CCG team.
Across hundreds of projects, programs and initiatives, we’ve developed a unique perspective that informs and guides our thinking across a variety of business, technology, marketing, communications and stakeholder engagement topics.
The insights below highlight some of the our team members thinking on today’s most important topics.
Brand Identity | Communications | Executive Communications | Issues Management | Messaging
CEO as Chief Spokesperson: A Powerful Communication Strategy
In many organizations, it is common to have a role within the organization that acts as the primary interface to the public and media. This…
Internal Communications | Issues Management | Python Analytics
Marketers Need Greater Focus on Bottom-line Results
The practice of marketing and communications has exploded in recent years. As the number of communications channels, types of content, and varieties of advertising units…
Intelligent Autonomous Vehicles: Bigger than the Internet?
Look out, they are coming. The Internet….it ain’t nothing compared to the changes the IAV revolution.
Counting on Analytics
Analytics. The “a” word.